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Competitor analysis

SEO competitor analysis that shows you what to go after

See how your website stacks up against the sites you compete with on Google, then get a list of the searches they win and you don’t, sorted by the visitors they bring.

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Free for one website. No credit card needed.

Turn your competitors into a content plan

Competitor tracking is included on paid plans, with up to 3 competitors per website.

Suggested competitors

Not sure who you’re up against? Serpstash finds the websites that show up most often in Google for the same searches as you.

You vs. them, side by side

Visitors from Google, ranking keywords and Authority for your website and each competitor, in one table.

Keyword opportunities

The searches your competitors rank for and you don’t, sorted by the visitors they bring. Each one is a page you could write.

Where they outrank you

Keywords you both rank for, but they rank higher. Improving your page could overtake them.

Their Authority, tracked daily

See competitors’ Authority rise and fall next to yours, so you know when they’re building links.

Research any website

Competitor keywords and Keyword gap tools let you dig into any website, not just the ones you track.

Keyword gap

Line up against up to 3 websites at once

The Keyword gap tool compares your website with up to three others and lists the keywords they rank for that you don’t.

  • Spot whole topics your competitors cover and you’ve missed.
  • See every keyword a competitor ranks for with Competitor keywords.
  • Uses keyword credits from your monthly allowance.
Explore keyword research
Authority tracking

Watch the authority race day by day

Your Authority shows how strong your backlinks are compared with other websites. On paid plans, your competitors’ Authority is tracked every day next to yours.

  • Your history and theirs, over 30 days, 90 days, a year or all time.
  • A goal to aim for, like overtaking your strongest competitor.
Explore the Authority tracker

What is SEO competitor analysis?

SEO competitor analysis means studying the websites that rank for the searches you want, to learn what’s working for them. It answers three questions: who your real competitors on Google are, which searches send them visitors, and what you’d need to do to take some of that traffic.

Your SEO competitors aren’t always your business rivals. A local plumber might compete on Google with directories, review sites and a national chain’s blog. Serpstash looks at actual search results, so you compare yourself with the websites that really stand between you and page one.

How to use competitor data

Fill the gaps first

Keyword opportunities your competitors win and you don’t are the clearest content plan you’ll get. Pick the ones closest to what you sell, and write a page for each one. Then track them in the rank tracker.

Then win the close calls

Where you both rank but a competitor is higher, compare the two pages. Theirs may cover the topic in more depth, answer more questions, or load faster. Your website audit catches the technical side.

Close the authority gap

If a competitor’s Authority is far ahead, content alone may not be enough. Look at your backlinks and aim for links from the kinds of websites that link to them.

Competitor tracking comes with paid plans. Compare what each includes on the pricing page.

How it works

Up and running in a few minutes

1

Add your competitors

Enter the websites you compete with, or let Serpstash suggest them from your Google rankings.

2

Compare and find gaps

See traffic, keywords and Authority side by side, plus the keywords they win and you don’t.

3

Win the searches

Write pages for missing keywords and improve the ones where they outrank you.

FAQ

Competitor analysis questions, answered

Which plans include competitor analysis?

Competitor tracking is included on paid plans. The pricing page lists how many competitors you can track per website on each one.

How does Serpstash find my competitors?

It looks at the searches your website ranks for and finds the websites that show up most often for the same searches. These are your real SEO competitors, which aren’t always the businesses you think of first.

What are keyword opportunities?

Keywords where a competitor ranks and you don’t (missing), or where you both rank but they’re higher (weaker). They’re sorted by the visitors they bring, so the most valuable come first.

How often is competitor data updated?

Competitors’ traffic and keywords update with your weekly project update. Their Authority is checked every day.

Can I analyze a competitor I don’t track?

Yes. The Competitor keywords and Keyword gap tools work with any website, using keyword credits.

More ways Serpstash helps you grow

Start free

See who you’re up against

The free plan covers one website with a monthly check-up and your top 20 keywords. Paid plans from $10 a month update every week and add competitors and backlinks.

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