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Authority tracker

Track your Authority every single day

Serpstash checks your Authority score daily, up to 4 times a day on paid plans, shows your history and how far you are from your goal, and emails you when it moves.

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Free for one website. No credit card needed.

Your authority, watched for you

How strong a website's backlinks are, out of 100, like Domain Rating or Domain Authority. Higher authority makes it easier to rank on Google. The higher it is, the easier it gets to rank.

Checked every day

Your Authority is checked automatically every day, and up to 4 times a day on paid plans. On paid plans, “Update now” gets a fresh check whenever you like.

Goals and milestones

Set a goal and see how far there is to go, with milestones to celebrate on the way.

Your history

See your Authority over the last 30 days, 90 days, a year or all time.

Competitors next to you

On paid plans, see your competitors’ Authority rise and fall alongside yours.

Email alerts

An email whenever your Authority goes up or down, and when you pass a milestone or reach your goal.

A Monday recap

A weekly summary at 8 AM in your time zone, with your weekly and 30-day change, backlinks and competitors.

A public leaderboard

On paid plans, opt in to our leaderboard and directory, ranked by 30-day growth, with a do-follow link to your website.

Email alerts

Hear about it the moment your Authority moves

No need to log in and check. When your Authority goes up or down, Serpstash emails you, and every Monday you get a recap of the week.

  • An email for every change, up or down, on any of your websites.
  • Milestones and goals: we’ll tell you when you pass Authority 10, 20, 30 and beyond, or reach the goal you set.
  • Easy to switch off: turn alerts or the recap off any time from your account.
Leaderboard

Show off your growth, and earn a backlink

On paid plans, you can list your website on our public leaderboard and directory. The leaderboard ranks websites by how much their Authority grew in the last 30 days, so a small website on the rise can beat the big names.

  • A do-follow link to your website from the directory.
  • Your choice: listing is opt-in, and you can remove it any time.
See this month’s leaderboard

What is Authority score?

Authority score (Authority) is a score from 0 to 100 that sums up the strength of a website’s backlinks compared with every other website. It’s calculated by a third-party SEO data provider, not by Google, but it tracks closely with what Google rewards: links from strong, trusted websites.

Because the scale is relative and gets harder to climb as you go up, moving from Authority 10 to 20 is far easier than moving from 60 to 70. That’s why tracking the trend, and comparing yourself with your competitors, tells you more than any single number.

Why track your Authority every day?

Checking your Authority once in a while tells you where you are. Checking it every day tells you why: you can line up a jump with the guest article that went live that week, or spot a drop when an important link disappears. With a goal and milestones, it also turns slow, steady link building into progress you can see.

How to grow your Authority

  • Earn links from established websites in your field or area, not just any website.
  • Get listed in local directories, associations and partner pages.
  • Create pages worth linking to, like guides, tools or local data.
  • Check which links count in your backlink tracker, where every link is rated Strong, Good, Weak or Spam.

Compare your Authority with the websites you’re up against in competitor analysis, and see how often each plan checks it on the pricing page.

How it works

Up and running in a few minutes

1

Add your website

Type in your domain. Your first Authority check runs straight away.

2

Set a goal

Pick a target, like overtaking your strongest competitor, and see how far there is to go.

3

Build links, watch it climb

Earn links from strong websites and see the effect in your daily history.

FAQ

Authority tracker questions, answered

What is Authority?

It’s a score from 0 to 100 that shows how strong a website’s backlinks are compared with other websites. It isn’t a Google score, but a higher one usually makes ranking easier.

What is a good Authority?

It’s relative. A good Authority is one that beats the websites you compete with on Google. Compare yours with your competitors’ rather than with giant brands.

Why did my Authority go down?

Scores move for a few reasons: you lost some backlinks, the websites linking to you got weaker, or other websites gained links faster than you did, because the score is relative. Small ups and downs are normal, so watch the trend over a few weeks.

How do I increase my Authority?

Earn links from established websites in your field: local directories and associations, suppliers and partners, guest articles, and useful pages people want to share.

How often is my Authority checked?

Every day, and up to 4 times a day on paid plans. Some plans also include “Update now” for a fresh check on demand.

Can I turn the emails off?

Yes. Switch off the change alerts or the Monday recap any time from your account.

More ways Serpstash helps you grow

Start free

Start tracking your Authority free

The free plan covers one website with a monthly check-up and your top 20 keywords. Paid plans from $10 a month update every week and add competitors and backlinks.

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