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Website audit

A website SEO audit that tells you what to fix first

Serpstash runs 35+ SEO, speed and security checks on your website, gives it a health score out of 100, and turns every problem into a plain-English task, most important first.

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Free for one website. No credit card needed.

Everything a site audit should tell you, and nothing it shouldn’t

No spreadsheet of a thousand warnings. Just a score, a short list, and clear steps to fix each problem.

A website health score out of 100

See at a glance how your website is doing, and watch the score rise as you work through your fixes.

A fix list sorted by importance

Every issue is marked Important, Recommended or Optional and tagged SEO, Speed or Security, so you always know where to start.

Plain-English steps

Each fix explains what’s wrong, why it matters and how to fix it, in words you can follow yourself or pass to your developer.

Technical SEO checks

Titles, meta descriptions, headings, image alt text, clean URLs, robots.txt, noindex tags, structured data and your sitemap.

Page speed and security checks

Load time, page weight, compression, modern image formats and HTTP/2, plus HTTPS, mixed content and HSTS.

Re-checked for you

Your website is audited again every week on paid plans and every month on the free plan, and fixed issues tick themselves off.

Next steps

One SEO to-do list, not ten dashboards

Your audit fixes sit in one list with everything else worth doing: improving the pages you want to rank, chasing keywords that are close to page one, and writing about the searches your competitors win.

  • Most important first, so a short session still moves the needle.
  • Why it matters and how to do it, for every step, with the exact page and keyword.
  • Ticks itself off once a check passes, or mark a step done or put it off.
Every website

Audit all your websites from one dashboard

Add each website by typing its domain. Serpstash audits it, keeps checking it, and shows what changed since last time.

  • Start with one website free, and grow to ten websites on Agency.
  • Health, keywords and backlinks for each website, side by side.
  • Nothing to install, and no Google account to connect.
Free · 1 website Pro · 3 websites Agency · 10 websites
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What is a website SEO audit?

A website SEO audit is a check-up of everything on your site that affects how Google finds, understands and ranks your pages. It looks for technical problems that stop pages being crawled or indexed, missing basics like page titles and meta descriptions, and slow or insecure pages that put visitors off.

Most audit tools hand you hundreds of warnings and leave you to work out which ones matter. Serpstash does the sorting for you: every problem becomes a single task, tagged by type and ranked by how much it’s likely to help.

What Serpstash checks on your website

On-page and technical SEO

Your page title and meta description, a single clear main heading (H1), whether your title’s words appear in the page text, image alt text, clean URLs, robots.txt rules and noindex tags that could hide pages from Google, a sitemap, structured data, social sharing tags and the amount of real content on the page.

Page speed

Load time, page size and the number of files a page loads, text compression, modern image formats like WebP and AVIF, deferred scripts and HTTP/2. Faster pages keep visitors around, and speed is part of how Google judges page experience.

Security

HTTPS, insecure files loaded on secure pages, HSTS, links that open new tabs safely, email addresses exposed to spam bots and server details that shouldn’t be public.

How to use your audit results

Start with the fixes marked Important. They’re the ones most likely to hold your pages back, and many take minutes in your website builder or SEO plugin. Then work through Recommended fixes, and leave Optional ones for a quiet afternoon. Each fix tells you exactly what to change, so you can do it yourself or forward it to your developer.

Fixing problems is half the job. To grow your traffic, pair the audit with the rank tracker to see which keywords are close to page one, and use keyword research to find new topics to write about. Need to check a single page or send a client a report? Use on-page SEO reports.

See pricing for how often each plan audits your websites.

How it works

Up and running in a few minutes

1

Add your website

Type in your domain. There’s no code to install and nothing to connect.

2

We run 35+ checks

Serpstash checks your pages for SEO, speed and security problems and scores your website out of 100.

3

Work through the list

Start with the Important fixes. Your score updates as the next check confirms each one.

FAQ

Website audit questions, answered

Is the website audit free?

Yes. The free plan covers one website, audited every month, with the full fix list. Paid plans audit every week and add competitors and backlinks. No credit card needed to start.

What does the SEO audit check?

35+ things across four groups: SEO (title, meta description, headings, image alt text, URLs, robots.txt, noindex, sitemap, structured data), speed (load time, page size, compression, image formats, HTTP/2), security (HTTPS, mixed content, HSTS) and general good practice (mobile viewport, language, character encoding).

Do I need to install anything?

No. Serpstash checks your website from the outside, like a visitor or search engine would, so there’s no plugin, code or Google account to connect.

How often is my website audited?

Every week on paid plans and every month on the free plan. Fixes are checked again automatically, so your score and list stay current.

Can I check a page other than the home page?

Yes. Run an on-page SEO report for any page of your website, or every page in your sitemap at once.

Can I send the audit to my developer or a client?

Yes. Share a report as a public, private or password-protected link, or print it and save it as a PDF, with your own logo on plans that include branded reports.

More ways Serpstash helps you grow

Start free

Find out what’s holding your website back

The free plan covers one website with a monthly check-up and your top 20 keywords. Paid plans from $10 a month update every week and add competitors and backlinks.

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